Who is the InfoBiz Professor?
Frank Holleman, Ph.D.
The InfoBiz Professor
I’m the InfoBiz Professor because I love teaching, talking about, and building Information Businesses. My name is Frank Holleman and here’s my story so you can discover why you also should consider InfoBiz…
Your Knowledge Is the Foundation for Wealth
It is your knowledge that is the real key to why you’re compensated for the value that you bring to the marketplace. The current career you have or the particular profession that you are in, whatever it might be, is only the vehicle that you use to apply your knowledge to obtain financial gain.
Your knowledge, from which you make your living, can be summed up as: 1) what you know, 2) the skills that you possess, and 3) the relevant experiences you have acquired.
Focus of Website
This blog is all about better ways to leverage your knowledge into income using a different vehicle for financial gain by building your own successful information business around your particular knowledge. — I call it InfoBiz.
When you build your own InfoBiz correctly, it can bring financial, time, and location freedom!
Get Your Ideas Out There Impacting Others
Even if income is not your primary concern, an InfoBiz is a great way to get your message out more effectively to more people whose lives you want to 1) help and enrich, 2) further a compelling cause you want to promote, or 3) just formally introduce your message into the marketplace of ideas where it can be widely heard and compete with what others are thinking and saying.
But be forewarned: if what you have to say brings real value to people’s lives, compensation will follow whether you like it or not… that’s how the marketplace always works.
Everyone Has Knowledge That Is Valuable
Your professional knowledge is not the only valuable knowledge you possess. Independent of the way you currently make a living, you most likely have some special interest or hobby that you particularly enjoy. The level of enjoyment you derive from it is always in proportion to the knowledge that you have acquired about it.
If you have spent the time and effort to gain a level of knowledge that allows you to really enjoy your favorite hobby or special interest, you can be sure that there are many others who share your same interest and would love to know what you know about it… so they can enjoy it more too!
Knowledge in a special area outside of your professional field is also valuable and can be leveraged into income by building your own InfoBiz.
How I Learned to Convert Knowledge Into Income
Learning how to best leverage knowledge into income was, for me, a process that involved first working corporate jobs, then self-employment doing special consulting, later building a real InfoBiz, and finally having many different Info-Businesses operating independently.
Upon learning how to build my own InfoBiz around knowledge others were actively seeking, my life changed forever. I have been talking about InfoBiz ever since and have found that others what to learn also. I hope my journey, highlighted below, will inspire others to consider InfoBiz as a better way to turn knowledge into income.
research & development and private consulting. Because of a research background
(Ph.D. Physics – Georgia Tech) my work was always on the technical side of this industry. The first 14 years were all in corporate research labs earning a paycheck… did a lot of interesting things, met a lot of interesting people, but the proverbial entrepreneurial bug kept harassing my sensibilities throughout those corporate years… always wondering what it would be like to be my own boss and work for myself. I certainly had to try it someday or would be forever vexed with personal regrets, …and then my time came to take the leap.
– Corporate-World Escape: So after 14 years of corporate life, I finally quit a very secure and good paying job and launched out into private consulting within a very specialized technical area. It was a great decision, because it paid even better than the old job and the new found freedom was like a refreshing ocean breeze in the summer.
Consulting was both challenging and rewarding, and certainly full of many adventures. Looking back, self-employment was a smart decision, because it showed me more how innovation directly creates wealth and changed forever how I viewed earning a living.
However, during the consulting years another type of entrepreneurial bug started pestering me… how to transform the consulting business to be more efficient in time and effort?
– Better Than Consulting: It became obvious that, although consulting was going quite well, I still was trading hours-for-dollars just like during the corporate years. Yes, the dollars were better, but the dollars were still being traded for hours… and there were only so many hours in day. Ultimately, consulting meant a cap on potential income unless a much bigger employee team was developed, which was not my desired plan.
There had to be a better way to leverage my knowledge into income which offered
no earnings cap so greater financial freedom could be realized, didn’t require building a large employee staff so simplicity could be preserved, and offered greater time and work location freedom allowing flexible work hours while working from virtually any location.
It was this kind of new thinking that led down the path to InfoBiz.
– Career Change… Repeatedly: I then re-engineered the consulting business to follow an InfoBiz model to make it more information-product centric in order to create new revenues independent of consulting hours. After the telecom industry bust I moved on to greener pastures, but found that the InfoBiz model worked almost everywhere. So I duplicated the InfoBiz model successfully in several diverse niches since in both business-to-business and business-to-consumer markets.
Many Lessons Learned – To Benefit Your Journey
InfoBiz is freeing, fun, and rewarding. It’s an independent way to earn while you teach others what you know from the info products you develop and promote. In fact, it is the perfect way to be paid to continue learning more about your favorite topic while telling others about your favorite subject… remember, teaching is one of the best ways to learn.
I found that the InfoBiz model worked well when I first quit my day job to continue in the same professional topic in self-employment.
I also found that the InfoBiz model worked well later when I was building a new InfoBiz in a new topic on the side and at the time had to take a day job temporarily until the InfoBiz completely replaced the need for that job.
The InfoBiz model can be used over and over again on as many topics of interest that you have wanting to learn and teach more about.
Once you learn how to build an InfoBiz successfully, you will know how to leverage your knowledge into income and how to broadly promote your ideas to impact others and make a difference.
– What a great way to make a living on your own terms!
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